In the fast-paced world of digital marketing, staying ahead means leveraging every tool at your disposal. While ChatGPT is not a magic bullet for SEO, it is an incredibly powerful co-pilot. When used with the right prompts, it can dramatically accelerate your workflow, automate tedious tasks, and uncover new opportunities.
But the key is asking the right questions. Generic prompts get generic answers. The best results come from precise, contextual, and strategic commands.
Here are 44 of the best ChatGPT prompts for SEO, categorized by task, to help you supercharge your strategy.
Keyword Research (7 Prompts)
Keyword research is the foundation of SEO. Use these prompts to find new opportunities and deeply understand user intent.
"Act as a keyword research expert. Provide 10 long-tail keywords for a blog post about [your topic], targeting users in the [stage of the funnel, e.g., 'awareness'] phase. Include search intent for each keyword."
"Generate a list of 15 semantic keywords related to the core topic [main keyword]. Suggest how these keywords can be integrated into an article to improve its topical authority."
"I have a list of keywords: [list of keywords]. Group them into topical clusters and suggest a primary keyword for each cluster to inform my content calendar."
"Analyze the search queries for [keyword]. Based on these queries, what are the three main types of user intent (informational, commercial, transactional) for this topic?"
"Identify 10 question-based keywords that a user might type into Google when looking for information about [main keyword]."
"Provide a list of 5 competitor keywords that [competitor's website] is ranking for, which my website [your website] is not. Focus on keywords with high commercial intent."
"I want to write a detailed guide on [topic]. Provide a list of 'People Also Ask' questions related to this topic that I can include in an FAQ section."
Content Strategy & Creation (7 Prompts)
ChatGPT can be your content creation engine, helping you build comprehensive outlines and optimize every piece of content.
"Act as a content strategist. Generate a comprehensive and detailed outline for a blog post titled '[blog post title]' that is optimized for the keyword '[main keyword]'. Include an introduction, a conclusion, and 5-7 key subheadings."
"Write 5 unique and compelling title tag ideas (under 60 characters) for an article about [topic]. Ensure they are SEO-friendly and include the primary keyword '[main keyword]'."
"Create 5 distinct meta descriptions (under 160 characters) for a blog post about '[topic]'. Focus on click-through rate (CTR) and include a clear call-to-action."
"Draft an engaging introduction for a blog post about [topic]. The tone should be [e.g., 'professional but friendly'] and it should hook the reader immediately."
"Generate a list of 10 relevant internal linking opportunities from my existing content to a new article I've written about [new article topic]. The existing article URLs are [list of URLs]."
"Create a FAQ section with 5-6 questions and concise answers for an article about [article topic], optimized for the keyword '[main keyword]'."
"I need to refresh an old blog post at [URL]. Analyze the content and suggest 3 ways to update it for better SEO performance, including adding new sections or keywords."
On-Page Optimization (6 Prompts)
Fine-tuning your web pages is crucial. Use these prompts to ensure every element is perfectly optimized.
"Provide a complete on-page SEO checklist for an article that targets the keyword '[main keyword]'. The checklist should include items for headings, content, images, and meta tags."
"Analyze the on-page SEO of this URL: [URL]. Provide a critique of its title tag, meta description, and heading structure. Suggest 3 specific improvements."
"Rewrite the following paragraph to improve its readability and use the keyword '[main keyword]' more naturally. [Paste paragraph]."
"Suggest 5 creative and descriptive alt text descriptions for an image of a [image subject]. The primary keyword for the page is '[main keyword]'."
"Generate a list of 10 related keywords and entities that I can sprinkle throughout my content to improve its topical relevance for the primary keyword '[main keyword]'."
"Provide 3 variations for an SEO-friendly URL slug for an article about [article topic]."
Technical SEO (6 Prompts)
Technical SEO can be complex. ChatGPT can assist with generating code and identifying potential issues.
"Create a JSON-LD FAQ schema for the following Q&A section from my blog post: [Paste Q&A content]."
"Generate a robots.txt file that allows all crawlers but disallows crawling of the
/admin/
,/login/
, and/staging/
directories.""Explain the concept of crawl budget optimization in simple terms and provide 3 actionable tips for a small business website to improve it."
"I need to implement a canonical tag. Generate the correct HTML tag for a page at [canonical URL] that has duplicate content at [duplicate URL]."
"Identify potential technical SEO issues with a website that has a high bounce rate on its blog pages. Provide 5 possible causes and solutions."
"Draft a list of 5 key points to include in a technical SEO audit report for a small e-commerce website."
Link Building & Outreach (6 Prompts)
Link building is all about relationships. Use these prompts to draft effective outreach and find valuable opportunities.
"Draft a professional and persuasive email for a guest post pitch on a blog in the [industry] niche. The article idea is '[article idea]'."
"Write a friendly and polite broken link outreach email. The broken link is on [website URL], and my article at [my article URL] is a great replacement."
"Generate 5 compelling linkable asset ideas related to [industry/niche] that would be likely to attract backlinks from authoritative websites."
"Analyze the backlink profile of [competitor website] and suggest 3 types of websites or publications that I should target for link-building opportunities."
"Draft an email to an industry influencer asking for a backlink to my resource page about [topic]. The tone should be [e.g., 'respectful and value-focused']."
"Write a brief, professional response to a HARO (Help a Reporter Out) query about [HARO topic]. Highlight my expertise as a [your title] and offer to provide an in-depth quote."
Local SEO (4 Prompts)
Local businesses need specific strategies. These prompts help you stand out in local search.
"Generate a unique and keyword-rich Google Business Profile description for a [business type] located in [city]. The description should highlight key services and a clear call-to-action."
"Create 5 ideas for local-centric blog posts for a [business type] in [city] that will attract local customers and improve local SEO."
"Draft a template for a consistent local citation that I can submit to business directories for a [business name] with the address [full address]."
"Generate content for a service area page for a [business type] that serves [list of cities/neighborhoods]. The content should be unique for each area and include local keywords."
Competitive Analysis (4 Prompts)
Understanding your competition is key. Use these prompts to get a competitive edge.
"Analyze the content on [competitor's website] and identify their top 5 content pillars. Suggest a content strategy to compete with them."
"I want to analyze my top competitor, [competitor's website]. Generate a list of 5 potential content gaps where I can create better, more in-depth content."
"Draft a competitor backlink analysis report for [competitor's website]. Include a summary of their backlink profile, top referring domains, and a list of 5 domains I should try to get a link from."
"Provide a list of 3 content opportunities based on a keyword gap analysis between my site [your website] and my competitor [competitor's website]."
Content Repurposing (4 Prompts)
Maximize the value of your existing content by transforming it into new formats.
"Take the key points from my blog post at [URL] and create a list of 5 short, engaging social media posts for Twitter."
"I have a video on YouTube about [video topic]. Generate a detailed blog post outline based on the video's content, optimized for the keyword '[main keyword]'."
"Generate a script for a short, animated video (under 2 minutes) based on the key takeaways of my article about [article topic]."
"I have a detailed guide on [topic]. Generate 5 ideas for an infographic that visualizes the data and key steps from the guide."
The Secret to Success: The Power of Context
The true power of these prompts lies in how you use them. Remember to:
Be Specific: The more details you provide about your business, audience, and goals, the better the AI's output will be.
Iterate: Use the AI as a collaborator. If the first response isn't perfect, refine your prompt. Ask it to "rewrite," "expand on," or "change the tone."
Verify: Always double-check facts, statistics, and technical code. AI can be a great starting point, but it's your responsibility to ensure accuracy.
By integrating these prompts into your SEO workflow, you can save countless hours and unlock new levels of efficiency, giving you more time to focus on the high-level strategy that drives real growth.
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